We are where life happens. Instead of working in laboratories, we practice modern anthropology in homes, offices and the city streets.

Our work enables us to study end users' needs and their underlying motivations. Our internationally experienced ethnographers examine everyday experiences to build competitive advantage and dig deep into the core of megatrends to turn them into concrete strategies.

Point of view

We see through phenomena, act as an expert partner in an ever-changing world and assemble tools with which to understand the future. With us, our clients live tomorrow today.

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Vision

We guide our clients' strategies onto new, culturally sustainable paths and aren't afraid to question truisms and prevalent norms. Our collaborative approach enables us to share our anthropological lens.

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Cultural change

We walk hand in hand with our clients through changes in internal cultures and champion the human element in a world in a transition. We work to recognise and analyse silent signals and to find hidden obstacles. Mapping out solutions to the challenges to internal cultures gives us the right frameworks to find ways to succeed sustainably.

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