We question truisms and turn human insight into boundary-breaking solutions.

In our hands, human experiences and relevant questions become tangible strategies.

Mg 0112 Web

Viola Strandberg

Viola asks if we are dealing with the right problem in the first place. A broad understanding of the service design process and combining service design with ethnography helps Viola renew brands and develop marketing and communications.

Design Anthropologist
Founder, M.Soc.Sci
Anna Martela

Anna Martela

Anna turns research into strategy. In addition to having a deep understanding of the future, social sustainability and business, she is an expert at researching and analysing future trends. She reimagines quiet signals as new growth opportunities and as frameworks for strategies.

Business Anthropologist, CEO
Founder, M.Soc.Sci
Elina Reponen

Elina Reponen

Elina produces eye-opening analyses and questions self-evident truths. Cultural insights on leadership, the meaningfulness of work and growth guide Elina's work. She analyses and renews clients' strategies within different organisational structures.

Business Anthropologist
Founder, M.Soc.Sci
Rita Latikka

Rita Latikka

Rita encourages our clients to renew their practices and listen to the world and its people. Her background in social psychology brings an understanding of identities and group psychology that runs through everything she does. A strong knowledge of quantitative methods supports Rita's work in research and development.

Social Psychologist
M.Soc.Sci